Exhibitions in Sweden and Finland autumn 2012

Stockholm, Sweden 15th-16th September
Gothenburg, Sweden 6th-7th October
Malmoe, Sweden 20th-21st October
Helsinki, Finland 10th-11th November

BUYING PROPERTIES ABROAD

The successful Buying Properties Abroad exhibitions in Northern Europe are organized by Fair Media International. During the last 9 years the company has staged nearly 65 exhibitions, an important market place for exhibitors from all over the world who want to market their properties to buyers in Sweden, Norway and Finland.

Why exhibit in the Nordic countries?
Fair Media International offers the exhibitors an unrivalled opportunity to meet a large, affluent audience of Nordic consumers looking for a property abroad. Fair Media is the only organizer of BUYING PROPERTIES ABROAD in Sweden, Norway and Finland delivering millions of euro´s worth of business and with the average visitor looking to spend more than 200,000 Euros on their dream home in the sun. Fair Media´s exhibitions attract between 2,000 – 6,000 visitors at each show. Our visitors are searching for investment opportunities, holiday homes and permanent residences abroad.

Statistic about the Scandinavian buyer
A study carried out by Kairos Future AB, Plans for Retirement of The Record Generation, 1,200,000 Swedes born between 1945 - 1954 shows that
– 26 % (312,000) WILL buy properties in a warmer country when they retire
– 67 % want early retirement (55 - 62 years)

Research in 2008 by the Scandinavian banks Nordea and SEB showed that people between the age of 55 - 64
– 51 % will live abroad part of the year
– 43 % want early retirement before the age of 65

Marketing
The intensive and impressive marketing campaigns preceding our exhibitions include the use of Internet and advertisements in the leading daily newspapers. The most effective way of marketing is without question advertising in national daily newspapers. Practically everybody reads a national daily paper in these countries. The advertising package includes adverts of all sizes even full pages placed with selected media partners for each exhibition.

Organization and Execution of the Fairs
The success of Fair Medias exhibitions is the result of knowledge of the market and sensitivity to the needs of the exhibitors and their clients, combined with outstanding marketing. The organization of the fairs are meticulously planned and executed and the staff of Fair Media goes out of their way to create an ambiance and efficient marketplace for the exhibitiors.

Popular seminar activities
The seminars cover subjects such as, how to live, work or retire in individual countries for example Spain, France, Thailand, Turkey, Italy and Malta, as well as on subjects such as tax implications and legal issues when moving abroad, mortgages for properties overseas and cross cultural communication.